Guide to Pier 39: San Francisco’s Waterfront Wonder
Perched along San Francisco's iconic waterfront, Pier 39 captivates visitors with its irresistible blend of nautical charm and urban excitement. This maritime marketplace offers everything from fresh seafood restaurants and unique local shops to street performers and breathtaking bay views, making it a must-visit destination for any traveler to the City by the Bay. A stay at Hotel Caza — one of the best hotels near Pier 39 — puts you just steps away from this must-see area, and will help you make the most of your San Francisco adventure.
A Brief History of Pier 39
Before becoming one of San Francisco's most beloved tourist destinations, Pier 39 was a cargo and fishing pier built in 1905. In 1978, developer Warren Simmons transformed the dilapidated pier into the vibrant waterfront marketplace we know today. The pier officially opened in 1979, and shortly after, its most famous residents — the sea lions — began making their home on the K-Dock, creating an unexpected but cherished wildlife attraction.
Must-See Attractions at Pier 39
No visit to Pier 39 is complete without watching the charismatic California sea lions lounging on K-Dock. These playful marine mammals arrived following the 1989 Loma Prieta earthquake and have been entertaining visitors ever since. The Sea Lion Center offers free educational presentations and exhibits about these beloved creatures.
This stunning waterfront aquarium showcases the diverse marine life of San Francisco Bay. Walk through crystal-clear tunnels as sharks and rays glide overhead, and get hands-on experience with local tide pool creatures. The aquarium's focus on local marine ecosystems makes it uniquely educational and entertaining.
Magowan's Infinite Mirror Maze
This psychedelic attraction features endless hallways of mirrors illuminated by neon lights and archways. It's a surprisingly challenging and entertaining experience that's perfect for families and groups of friends.
Don't miss the chance to play a tune on the famous musical stairs, an interactive art installation that creates different musical notes as you land on each step.
Shopping at Pier 39
The pier features over 60 specialty shops offering everything from local souvenirs to high-end boutique items. Some standout stores include:
The perfect stop for authentic San Francisco souvenirs and locally made crafts.
A unique shop dedicated to left-handed visitors, featuring clever gadgets and tools.
An impressive collection of shells and marine-themed gifts from around the world.
A combo sports bar and gaming center, with over 12,000 square feet of entertainment.
Dining Experiences
Pier Market Seafood Restaurant
Known for their mesquite-grilled fresh seafood and stunning bay views, this restaurant is a local favorite for classic San Francisco seafood dishes.
Fog Harbor serves 100% sustainable seafood with panoramic views of the bay and Golden Gate Bridge. Their clam chowder in sourdough bread bowls is legendary for a reason, so don’t miss it.
The famous Forrest Gump-themed restaurant offers a fun atmosphere alongside delicious seafood dishes and amazing bay views.
Swiss Louis Italian Restaurant
A San Francisco institution since 1936, featuring traditional Italian cuisine and fresh seafood.
Entertainment Options
This interactive theater combines a state-of-the-art digital theater with laser blasting action and gaming elements.
Several operators offer bay tours departing from Pier 39, including Red and White Fleet and Adventure Cat Sailing Charters. These cruises provide spectacular views of the city skyline, Alcatraz, and the Golden Gate Bridge.
Throughout the day, talented street performers entertain crowds with magic tricks, acrobatics, and music at the pier's street performer area.
Tips for Visiting Pier 39
A visit to Pier 39 is always a great day out, but there are definitely some “insider tips” we can pass along that will make your experience even more enjoyable:
- Visit early in the morning or later in the afternoon to avoid peak crowds
- Book Bay Cruise tickets in advance during peak season
- Bring layers as weather can change quickly
- Check the Pier 39 website for special seasonal events and performances
- Don't forget your camera for those sea lion photos!
Your Perfect Home Base: Hotel Caza
As one of the top hotels near Pier 39, Hotel Caza is the ideal base camp for your Fisherman’s Wharf adventures. Our boutique hotel is situated just steps away from all the waterfront action, offering the perfect blend of comfort and convenience. After a day exploring Pier 39's countless attractions, return to our welcoming atmosphere and modern amenities to rest up for your next day’s discoveries.
Ready to experience the magic of Pier 39? Browse our special offers and book your stay today!
